Cryptique Secures Angel Investment to Revolutionize Web3 Marketing

Cryptique, a Dubai-based startup founded in 2024 by Indian entrepreneurs Parth Agarwal and Akshit Varsani, has raised an angel investment round to enhance its marketing intelligence platform, aimed at bridging the gap between traditional internet and blockchain-based marketing for Web3 businesses.

• Founded in 2024, based in Dubai
• Raised angel investment to enhance marketing intelligence platform
• Participated in Token2049 Dubai
• Targets NFT marketplaces, crypto exchanges, DeFi platforms, gaming projects, and token ecosystems

The founders recognized a significant challenge within the Web3 ecosystem: the disconnect between traditional marketing efforts and on-chain activities. Cryptique’s solution, the CQ Intelligence system, is a suite of AI agents designed to act as a digital Chief Marketing Officer (CMO). It tracks user journeys from the traditional internet to the blockchain-based internet, providing actionable insights to optimize marketing strategies and improve return on investment (ROI). Think of it as a smart assistant that never sleeps, always analyzing the latest blockchain data to give businesses a competitive edge.

Participating in Token2049 Dubai, a premier global event for Web3 enthusiasts, was a major milestone for Cryptique. It not only showcased their potential to revolutionize marketing in the decentralized world but also highlighted their relevance in the global Web3 community.

Parth Agarwal, the Co-founder and CEO of Cryptique, shared his vision:

“We aim to revolutionize Web3 Marketing forever. The data disconnect is costing the industry both capital and growth. We’re solving that by closing the loop between off-chain metrics and on-chain behaviour, powering the ecosystem through our AI model (CQ Intelligence).”

Akshit Varsani, the Co-founder and CTO, provided a technical insight into their approach:

“Generalist AI models often fall short for Web3’s dynamic needs, typically limited by static data and predictive guesswork. At Cryptique, we’ve been quietly architecting a more potent solution: decentralized agentic systems powered by live, comprehensive Web3 data. This delivers the steerable, trustworthy intelligence required to truly accelerate the ecosystem.”

The newly raised funds will accelerate product development, expand the engineering team, and onboard new customers. Cryptique targets a broad range of Web3-native companies, from NFT marketplaces and crypto exchanges to DeFi platforms, gaming projects, and token ecosystems. They plan to roll out alpha versions of their product and are preparing for a strategic seed round to further their growth.

While we’re excited about Cryptique’s ambitions, let’s not ignore the elephant in the room: the Web3 space is a minefield of regulatory headaches and scam artists. But Cryptique’s focus on providing tangible, data-driven solutions positions them well to navigate these challenges. And hey, in a world where scams are as common as airdrops, having reliable marketing intelligence is like having a map through the crypto wilderness.

As Bitcoin maximalists, we might argue that the focus should solely be on Bitcoin’s growth and adoption. Yet, we must recognize that the broader ecosystem, including platforms like Ethereum and others, creates a fertile ground for projects like Cryptique to thrive. Ignoring the vibrant ecosystem of altcoins and other blockchains is shortsighted. Cryptique’s work is a testament to the power of diversity in the crypto space.

The founders’ backgrounds add significant credibility to Cryptique’s mission. Parth Agarwal brings expertise from venture capital and scaling crypto projects to over $5 billion in transactions, while Akshit Varsani has experience in building enterprise IT infrastructure and scaling startups. Their combined skills are the perfect recipe for tackling the complexities of Web3 marketing.

To illustrate, imagine a blockchain game struggling to convert its player base into active token holders. Cryptique’s CQ Intelligence could analyze the game’s marketing efforts, track user engagement from the game’s website to on-chain actions, and provide insights on how to optimize campaigns to boost token adoption. This is just one of many ways Cryptique’s platform can empower Web3 businesses.

Looking ahead, Cryptique is committed to decentralization and protocol alignment, aligning with the ethos of freedom, privacy, and innovation that drives the crypto space. They plan to forge strategic partnerships and expand their reach, all while keeping a keen eye on the challenges ahead.

Key Takeaways and Questions

• What problem does Cryptique solve for Web3 businesses?

  Cryptique addresses the challenge of tracking user journeys from traditional internet marketing channels to on-chain activities, offering a unified view that enhances marketing strategies and ROI.

• How does Cryptique’s CQ Intelligence system work?

  CQ Intelligence is an AI-driven suite that acts like a digital CMO, analyzing marketing data and executing actions in real time to optimize campaigns.

• Who are the target markets for Cryptique’s services?

  Cryptique’s solutions are designed for NFT marketplaces, crypto exchanges, DeFi platforms, gaming projects, and token ecosystems.

• What are Cryptique’s plans for the newly raised funds?

  The funds will help accelerate product development, expand the engineering team, and onboard new customers.

• What is the significance of Cryptique’s participation in Token2049 Dubai?

  Participating in Token2049 Dubai underscores Cryptique’s visibility and relevance in the global Web3 community, enabling them to showcase their solution to a broader audience.

• What sets Cryptique’s AI model apart from generalist AI models?

  Cryptique’s model uses decentralized agentic systems powered by live, comprehensive Web3 data, providing more dynamic and trustworthy intelligence than generalist models, which rely on static data and predictive guesswork.

Cryptique’s journey is one to watch as they champion decentralization and disrupt the status quo within the Web3 marketing landscape. While we’ll keep a critical eye on the challenges and potential pitfalls, it’s clear that Cryptique is poised to make a significant impact. Stay tuned as we continue to report on their progress with the balanced perspective our readers have come to expect.